About Me



I am all over making positive changes to your life no matter how small. I freed myself from the ‘rat race’, ‘9-5’, ‘corporate career cage’, whatever you want to call it, by finding out the hard way, or, as I prefer, on the scenic route. After four redundancies in eight years, I have learned a thing or two about finding my path and doing what I love and designing my life as I want to live it.

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Have you ever wondered how you ended up where you are today?

Welcome. My Name is Jo Baker

Are you feeling trapped in your life, with no apparent potential route for escape?

Do you literally feel that if you continue, day after day, doing that same thing, that your soul will wither and die?

If there is a resounding ‘yes’ within you to these questions, you are in the right place. Welcome to the tribe.

When I was in that place, where I said ‘yes’ to all those questions, when I was fighting to breathe in a world I no longer recognised, that was smothering me and sucking the life out of my soul, somewhere a little voice said ‘Stop!’ My passions were supressed, hell, I didn’t even know what my passions were, so numb was I to life itself. But the voice of my soul grew louder.

I learned that we are all passionate beings. We can re-ignite our soul-led passions any time we choose, we can and should feed our soul and follow its calling. So I chose life. I felt, as sure as eggs are eggs, if I didn’t do this, I would die. This is my journey, stay a while…and, as the great Sufi poet Rumi once said, “Respond to every call that excites your spirit”.

“Are you searching for your soul? Then come out of your own prison, leave the little stream and join the river that flows to the ocean.”





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